VIZCOM BLOG
Design insights, product updates & community stories
Hold Your Ideas: Liven Sunrise Alarm Clock
How designer Otto Loikkanen used Vizcom to bring a sunrise alarm clock from sketch to physical prototype.
Make It Real: Fabracers, Ádám Miklósi's Collectible Derby Cars
Industrial designer Ádám Miklósi designed Fabracers: three collectible derby cars built from aluminum extrusions and solid wood—using Vizcom to visualize and refine before fabricating the physical prototypes.
Introducing Vizcom University
Vizcom University is Vizcom’s new free learning platform designed to help designers and teams get started faster and build confidence using AI-powered design tools. Featuring Vizcom 101, a foundational course for new users, along with guided workflows and in-product learning experiences, Vizcom University shows how Vizcom fits seamlessly into modern design workflows.
Announcing our $27M Series B
Vizcom has raised $27 million in Series B funding led by Radical Ventures to expand beyond visualization into the broader creative workflow, serving over 700,000 designers. The funding will help deepen domain-specific capabilities in automotive, footwear, apparel, and consumer goods, empowering designers to move from first sketch to physical reality with unprecedented speed.
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Modify Pro mode lets you design the way you think—using sketches, references, and redlines instead of rigid prompts. With higher-fidelity results and precise, designer-native controls, it makes refining ideas feel more like marking up a printout than operating an AI tool.
Unify lets designers explore ideas the way they naturally think—by visually layering products into real environments with matched lighting and shadows, no prompting required. Built for precision and layout control, it helps you validate space, scale, and story earlier and iterate faster.
Design lock is the formal milestone where specifications are finalized using progressive, hierarchical freeze strategies rather than locking everything at once. Effective implementation requires mapping freeze hierarchies, setting clear readiness gates, building time buffers, and implementing design chill phases before full freeze.
Discover how modern car design studios use 3D tools to go from concept phase to final product.
AI rendering eliminates the traditional bottleneck where designers sketch hundreds of concepts but can only render a fraction, enabling exploration of 50-100+ variations in the same timeline. The article showcases real workflows across footwear, furniture, automotive, and apparel design, demonstrating how AI accelerates visualization without replacing design judgment.
Design storytelling communicates reasoning behind design decisions through visual narrative, showing iteration cycles and problem-solving processes rather than just finished CAD models. Tools like Vizcom's rapid rendering, animation, and 3D generation features enable designers to build stronger narratives by visualizing more concepts and responding dynamically to stakeholder questions.
Learn professional mood board creation techniques that guide concept sketches and prevent unfocused design iterations. Essential workflow for designers.
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Learn the 5 stages of the iterative design process and how repeated cycles of prototyping, testing, and refinement lead to better products.
Educator Claas Kuhnen documented an experimental workflow using Vizcom to transform a basic chair into dozens of variations, treating it like a character with different emotions and forms. Using multi-view 3D, Live Render, and Modify features, he moved from photos to expressive forms to 3D-printed prototypes entirely within Vizcom.
Vizcom partnered with Decibel for a global design challenge at Milan Design Week, bringing winning chair concepts to life through robotic 3D printing from over 200 submissions. The winners included Deniz Aktay's "Crystal," Go Kul's "REVERIE," and Sascha Sartory's "Kokoko," showcased at the Alcova SNIA installation.
Vizcom's major update includes Enhance, updated Palettes, Color Match, Color Transfer, Magic Erase, Remove Background, Layer Groups, and Sections. These features unlock new workflows including in-context rendering, tech pack visualization, presentation-ready visuals, and better organization.
Palettes allow designers to train a private AI model on their unique style, ensuring every concept reflects their aesthetic and creative identity. By curating 4-30 images and training the model in minutes, designers can render sketches with consistent brand-accurate outputs.
Vizcom hosted Viztober, a month-long design challenge with 31 unique prompts that inspired incredible creativity from the community. The article highlights favorite submissions across various categories including automotive, footwear, interiors, and medieval themes, thanking participants for their passion.
Rapid prototyping is the practice of quickly creating models to test and validate design decisions through iterative build-test-refine cycles before committing to production. Visual prototyping (sketches to renderings) and physical prototyping (3D prints to working models) work together to answer different questions at different stages of development.
