Sandy
Kai BettermannAddressing the everyday desire for holiday escapism, 'Sandy' utilizes a unique structural footbed to recreate the tactile sensation of walking barefoot on sand. The design seamlessly merges form and branding, integrating the logo’s 'S' directly into the shoe's architecture while the custom sole imprints a continuous trail of the brand's emblem with every step.
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Inspired by a year spent living by the beach, this concept was born from a profound nostalgia for the tactile, grounding sensation of walking barefoot in the sand. Recognizing the mental well-being tied to that physical connection with nature, the creative direction focused on translating this sensory experience into everyday footwear. Ultimately, the design bridges the gap between daily life and the shore, allowing the wearer to feel the grounding presence of the beach no matter where they walk.
